Pay Per Click Management - Managers Of Effective Paid Solutions
Paid Search is where the advertiser pays to appear within the major search engines under targeted search terms. The payment model is Cost Per Click (CPC); you only pay when a consumer identifies your listing and clicks through to your site.
How they operate
The dgmSearchLab comprises a team of experienced Pay Per Click managers (PPC) who will work with you to understand what your objectives are. The team will undertake the following:
- Keyphrase analysis and search term targeting
- Copywriting and creative for ad listings
- Campaign setup: ad group creation; deep-linking specification; engine submission
- Bid strategy: setting optimum CPC targets and bid rules for each ad listing
- Bid management and monitoring: optimising your ad listings throughout the campaign to maximise ROI
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